Entertainment

Will Oscar be the “who cares” moment when the rating plummets?

New York (AP)-George Bradley loved to see the Academy Awards. 28-year-old Brit, who now lives in San Diego, stayed up late at home just to get in shape.

He’s currently in the right time zone, but he’s just not interested. This is mainly due to a pandemic.

“The increased advantage of streaming services has made Oscar less shiny for me,” he said. “You don’t get the same warm fuzzy feeling you get when you recognize a movie from a silver screen.”

Since the coronavirus closed the theater and stopped live performances, the award show has suffered, whether it’s love, dislike, or give up like Bradley. However, the award night evaluation slides began long before Covid-19 took over.

For most of this century, Oscar attracted 35 to 45 million viewers, often just behind the Super Bowl. Just before the pandemic was declared last year, hostless television broadcasts on ABC were seen by the smallest viewer ever, 23.6 million, down 20% year-on-year.

The Golden Globe Awards during the pandemic era plummeted to 6.9 million viewers a little over a year later, down 64% from last year and slightly above 2008. That year, due to a strike by the writer, NBC aired a press conference announcing the winners. According to Nielsen, the pre-blockade program had 18.4 million viewers last year.

In March, Grammy award-winning producers avoided the awkwardness of zooming at other award shows and staged a performance by the industry’s largest star, but to no avail. According to Nielsen, CBS’s television broadcasts reached 9.2 million viewers, both on television and in streaming, the lowest ever, down 51% from 2020.

52-year-old John Bennardo, who lives in Boca Raton, Florida, is a film fan, graduate of film school, screenwriter, and runs a video shoot business primarily for corporate clients. There is nowhere to go for Oscar this year.

“I love movies and hope to be on the stage of my award-winning Oscar someday,” he said. “I watch every year, take it in, take part in contests, pick winners and watch every movie. But something has changed this year.”

For starters, he has never seen a movie nominated for any category.

“Instead, you might see” Zack Snyder’s Justice League. ” It may be short, “Benard joked about the Oscar show.

Like other award-winning shows, Oscar’s television broadcast was postponed due to pandemic restrictions and safety concerns. The show has been postponed three times in history, but has never been postponed. Organizers scheduled on April 25th last June, as opposed to regular slots in February or early March.

Count it among the other driving forces behind Oscar’s fatigue. Second, according to former fans of the show, you need to watch the nominated movie on a small screen and keep up with when and where it’s available for streaming and on-demand services. There is one big blur for some people.

Priscilla Vicintin, 62, from St. Louis, Missouri, lived to see the Academy Awards. She attends watch parties every year and usually dresses up for the occasion.

“Undoubtedly, the theater closure caused my lack of interest this year,” she said. “I didn’t feel the topic of Oscar at all.”

Not all Die Hard have given up on their favorite award show.

In Knoxville, Tennessee, 50-year-old Jennifer Rice and 22-year-old son Jordan have been competing for years to watch as many nominated films as possible. Over the past few years, it was their “February Madness”, she said, and they held charts to document their predictions. She was even able to attend Oscar in 2019 through her work at a beauty company at the time.

“My other two kids, 25 and 19 years old, aren’t interested in Oscar, which is special for Jordan and me,” Rice said. “Oscar is actually encouraging us to watch a movie we’ve never chosen. I’m not so excited this year, but I’m watching everything before the awards ceremony.”

From food insecurity and work turmoil to blockades and isolation of child-rearing struggles, real-life difficulties are increasing for many viewers, so award shows are less escapist and dazzling than before, often in advance. It depends on the recorded performance and zoom box. For candidates. In addition, the data generally show little interest among the younger generation in reserved television.

Lifelong filmmaker and filmmaker Pierre Sube, 22, in Orlando, Florida, stopped watching Oscar in 2019.

“You can hardly wait for 15 seconds of TikTok. How would you expect to sit at a dragged-out 4-hour award ceremony full of ads and outdated and offensive jokes? We’re content curation? We need an algorithm to understand what we want to see and show the best, “he said.

As a Muslim, Middle Eastern immigrant, Sve also believes that mainstream films contain little of his culture, not to mention the Oscar stage.

“We are only mentioned when Aladdin grew up. We are not willing to gather families on Sundays to attend a four-hour award ceremony where nothing is mentioned about our culture or religion, but Islam. As religious people, we make up about 25% of the world’s population, “he said.

John Nickham, 55, from Lawrence, Kansas, teaches screenplay at Kansas State University. He is a filmmaker, attended film school and worked as a film critic. He and his wife host an Oscar party each year, with 30 guests attending during the heyday, including a betting pool for prizes and prize winners. This year’s pandemic will be limited to families, but betting continues.

And do you watch all the top movies at home? In most cases, he said he was “lowly satisfied.” Are you so unsatisfied that you abandon Oscar’s television broadcasts?

“I haven’t missed Oscar for 45 years. I see it every minute,” said Niccum.

In Medford, NJ, we also see 65-year-old Fat Madison. She was the first mother to take her to the movies since she was a kid.

In 2018, while on an RV road trip with her husband, she biked to town with her in Carlsbad, New Mexico, and found a place to see. Rideback was in total darkness. Another year, when she was having a reception at a large party in Philadelphia on Oscar night, the coordinator laid a cable and provided her with a small TV hidden under the welcome desk. ..

Madison said her excitement was curbed by keeping up with the candidates from home this year.

“I’m a red carpet and gown sucker.” I can’t believe she wore it. ” Second, I don’t have to look at these actors specifically in their home environment, “she said with a laugh. “If I missed it this year, it wouldn’t be tragic. No one needs to lay a cable this year, but I still love movies.”

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Will Oscar be the “who cares” moment when the rating plummets?

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