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Shoe company UGG is stepping into some new bargains this holiday season.
The company recently announced the grand opening of a new flagship store in Manhattan. Located on 530 Fifth Avenue, UGG’s new 12,842-square-foot retail space aims to reflect changes made over the years to its products, from classic fuzzy boots to clothing, accessories and household items. And.
“We’re excited to launch the new UGG flagship on Fifth Avenue in New York City,” said Stefano Caroti, omni-channel president of UGG’s parent company Deckers Brands. “As the best expression of our brand, we showcase the breadth and depth of UGG as a true lifestyle brand and give our customers the ultimate brand experience.”
To celebrate the new launch, UGG has launched a campaign to celebrate the New Yorkers who stepped up during the COVID-19 pandemic.
The FEEL LOVE campaign has stepped up to support the community in the last nine months, including Colin Sperman, who used a Brooklyn distillery to create hand sanitizers, and Melba Wilson, the owner of a Harlem restaurant. Human New Yorkers were especially recognized. Kimberly Rand, an ICU nurse who encouraged her family and others to join her profession.
As part of the campaign, UGG donated $ 30,000 to charities selected by Spoelman, Wilson and Llanto.
In addition, customers who purchase at the new store will have the opportunity to recommend those who feel they are “everyday heroes.” UGG selects several candidates to receive gift cards. The company also provides products to frontline workers recommended through social media.
Finally, from November 22nd to every Sunday to the end of the year, the flagship store will be open from 10am to 12pm exclusively for frontline workers, including medical professionals, firefighters, police and military members. 10% discount on full price products.
Manhattan’s flagship store is the first of several to be rolled out worldwide next year.
UGG Opens New Flagship Store on Fifth Avenue in Manhattan
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