Peter Thiel-backed YouTube rival Rumble has established itself as a venue for right-wing political commentary, but the site attracts viewers by attracting controversial celebrities such as Kanye West and Nicki Minaj. I’m trying to expand.
Darren Brunton, Frequent Donor to Republican Campaign Invested in Rumble with Thiel earlier this yearTells The Post that the site is calling creators because it incorporates “non-political and fun things.”
“Honestly, all I spend in the media is getting creators who aren’t conservative with Rumble,” Brunton said. In addition to West and Minage, Brunton said he would like to include fashion influencers, chefs and athletes.
Rumble has established itself as a freedom-of-speech platform that welcomes a broader political view than YouTube and Facebook, where certain posts may be terminated by corporate censorship. Currently, the most popular users include Donald Trump, who joined in June after being launched from Google-owned YouTube in January, and conservative experts such as Ben Shapiro, Dumbongino, and Jordan Peterson. increase.
To expand the appeal of Rumble, the site is looking for celebrities like West and Minage. Brunton didn’t say whether either was interested in participating, but said he didn’t want the site to be dragged in just by having politics.
“We want people to come to the site and have fun laughing,” he said.
Brunton has made cold calls to celebrities as part of that effort, but Thiel, the billionaire PayPal co-founder of other investments such as Facebook and Palantir, does not appear to be involved in outreach. is.
“I don’t think he calls anyone chilling,” Brunton said of Thiel. “He’s CS Lewis rather than Joel Osteen.”
The Toronto-based Rumble was founded in 2013, but remained relatively ambiguous until this year. Rumble recorded 129 million visits in September. This is just a small part of YouTube’s 33.7 billion visits during the same period. Analysis from SimilarWeb..
The site is funded in May, including a venture capital fund run by Palantir co-founders Thiel and Blanton and Ohio Republican Senator candidate JD Vance, author of Hillbilly Elegy. It was worth about $ 500 million in a round. According to The Wall Street Journal..
Tiel-backed YouTube rival Rumble wants to plead with Kanye, Nicki Minaj
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