The battle to pull back the premium traveler has begun

Business travelers are slow to return to their old habits, even when tourists fill US planes again. Airlines may be willing to spend a lot of money to speed things up.

On Tuesday, United Airlines The largest aircraft order ever. In addition to 50 Boeing 737 MAX-8 jets, buy 150 Boeing 737 MAX-10s and 70 Airbus A321neo aircraft. This is an elongated model that can carry more people.

For both major aircraft manufacturers, this provides further evidence that the Covid-19 crisis is almost over, at least for narrow-body aircraft. There are definitely plenty of jets on the market, but fuel accounts for more than one-third of airline operating costs, so as long as the price is right, we’re always looking for new, more efficient models. Especially for Boeing, this order is Problematic MAX is no exception to this rule..

But airplane makers aren’t the only ones trying to rekindle demand for their products. This big order by United, which lost $ 7 billion only last year, shows that legacy airlines can’t sit vacantly and wait for a high-margin premium flyer to appear.

United will increase its North American premium seating by 75%, increase its overall capacity by 30%, and replace 200 single-class regional planes with larger models with business cabins. The airline has also announced modifications to its mainline narrow-body aircraft, including entertainment in all seats, larger overhead bins, and high-speed in-flight wireless internet.

The battle to pull back the premium traveler has begun

Source link The battle to pull back the premium traveler has begun

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