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Scarlett Johansson launches beauty brand

Scarlett Johansson is the latest Hollywood mogul to launch a beauty brand.

Iron man star According to the report, it plans to partner with Najafi Companies, which has invested $ 5 to $ 10 million in an unnamed label.

Little is known about the initiative, such as whether the product will be a make-up, a skin treatment, or both. Either way, it’s the first turn of a star as an entrepreneur.

Johansson was formerly a L’Oréal Paris brand ambassador and a celebrity model for The One, the fragrance line of Dolce & Gabbana. However, in this case she will be the founder and chairman of the new company.

“A few years ago, I took a step back from the cosmetology trade with the goal of creating something that was true to me, resulting in a clean and accessible approach to cosmetology,” Women’s Wear said. According to a Daily report, Johansson said in a statement.

According to the report, the Johansson brand will be launched early next year.

A photo of Scarlett Johansson wearing a pink gown on the red carpet.
Scarlett Johansson’s beauty brand will be her first entrepreneurial venture.
Barcroft Media via Getty Images

Johansson has appointed former Juicy Couture executive Kate Foster as CEO, according to Foster’s LinkedIn profile.

Jam Najafi, CEO of Najafi Companies, based in Phoenix, Arizona, told WWD: “Scarlet and Kate are perfect for the type of leader we love to partner with in the long run.”

Photo of Lady Gaga in a white feather dress
Lady Gaga launched the beauty brand House Laboratories in 2019.
Nur Photo via Getty Images

ScarJo will join A long list of celebrities in makeup and beauty brands — Includes Rihanna, Lady Gaga, Millie Bobby Brown, Jessica Alba and Drew Barrymore.

Millie Bobby Brown in a white gown at the SAG Awards
Millie Bobby Brown has a vegan beauty line called Mills Florence.
Getty Images
A photo of Drew Barrymore leaning on a balcony overlooking the sea.
Drew Barrymore’s make-up line is called a flower.
Newspix via Getty Images

Najafi, the owner of some of the NBA’s Phoenix Suns, He also recently teamed up with former NFL star Colin Kaepernic.k forms a blank check company.

The company, which has also invested in beauty brands Moon and Florence by Mills and bodybuilding brand BodyFit, didn’t immediately respond to requests for comment.

Scarlett Johansson launches beauty brand

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