Joy to the world: The holiday window is here!
The COVID-19 pandemic has overturned virtually every holiday tradition, sitting on Santa’s lap, playing carols, and gathering at grandma. But in reality, it’s starting to look like Christmas other than Bloomingdale’s, Bergdorf, Sax, and Macy’s.
“Holiday windows and light shows are an annual gift to New York City,” Sax Chief Marketing Officer Emily Essner told Post. Saks’ particularly gorgeous windows range from tride and true (the girl who gets the autograph after the “Nutcracker”) to more timely (socially distant gatherings on the food truck). Congratulations are drawn.
“This year, I felt it was more important than ever to keep this long tradition,” Essner added. And to “deliver fun and escapism to this holiday season.”
Some stores have adjusted the theme for the pandemic. The Macy’s window pays homage to New York’s key workers, with neon signs flashing “Thank you” in 16 different languages.
However, Bergdorf Goodman began planning the design in January with a focus on giving back. The resulting theme, “Bergdorf Goodness,” features dazzling stained-glass windows with words such as joy, peace, equality, and hope in large mirror block letters. “We didn’t really understand how important it was. [that message] Linda Fargo, Senior Vice President of Fashion Office and Store Presentations in Bergdorf, said.
Performing such a gorgeous display while following the guidelines for social distance was also a challenge. “For most years, we use artisan hives to create elaborate and collaborative handmade objects,” says Fargo.
Instead, a planning and visualization meeting took place via Zoom, where factories and craftsmen delivered samples to individual homes for review. “This was definitely an adjustment for teams accustomed to touching, feeling, and working directly with the material,” said Essner of Saks.
Meanwhile, according to Bloomingdale’s John Klimkowski, from the window, a Christmas tree made of green stuffed teddy bears (with a pine scent), hiring a local craftsman who lost his job, I was able to make a display with a whimsical scent. From an outdoor pipe), a giant candy cane striped tongue (scent of peppermint) to a giant orange glitter dog. (Thankfully, it doesn’t smell.)
“We turned to Broadway costume designers who weren’t working. correct Now or local artists [have been] We evacuated for COVID, “said Klimkowski, Vice President of Visual Merchandising and Window. In addition, surrealist and delightful props helped to lift the mood of workers. “They bring smiles to everyone,” Klimkowski said.
And after a tough year, New Yorkers really need to smile.
“We are a state-owned enterprise, [59th Street] The flagship store is really a neighborhood store, “said Klimkowski. “When I got home last night, when I looked back, the store became a street sign with bright colors and bright lights. I felt hopeful.”
This year’s Macy’s theme, Give, Love, and Believe, pays homage to the first responders, essential workers, and marches who demonstrated “grit, humor, and a hopeful spirit in a turbulent year.” .. Wright spells “Thank you” in multiple languages on the iconic New York skyline with fireworks, and Macy’s elves thank the cityscape with applause.
Bergdorf Goodman “around us” with a kaleidoscopic window featuring huge block letters that spell out various “values” such as love, hope, harmony, joy, peace, equality, kindness, and unity. Celebrate “a good”. The three-dimensional characters are plated on a groovy multicolor acrylic mirror, literally and figuratively reflecting each value in the viewer.
Bloomies recommends “Give Happy” to passers-by. Each window has a contagious cheer and a “avant-garde whimsical” tableau. Smile as you walk through the evergreen scented scene featuring rhinestone-eyed teddy bear trees and smiley-faced disco balls spinning over shiny holiday boring things by local artist Allison Eden. Please do not become.
The saxophone exhibit celebrates countless ways New Yorkers celebrate the holiday season, from traditional to timely to hyperlocal. The lush and detailed scene includes a couple on their way to deliver a pile of gifts on the Roosevelt Island tram, a neighbor competing for the most luxurious light display at Dyker Heights in Brooklyn, a young girl signed by a prima ballerina, and a holiday block. A party featuring more and more masked drinkers around the food truck.
And it’s not just windows …
NYC’s Holiday Window is a glittering homage to hope
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