New York

NorthOne Raises $67M to Become the Go-to Digital Banking Solution for Small Businesses

According to the Small Business Administration, there are 32.5 million small businesses in the United States, or 99.9% of all businesses in the United States. These companies account for 64.5% of new jobs created in the country. Despite the importance of this segment to the economy, few native banking solutions meet the needs of this burgeoning market. north one A digital banking platform dedicated to the needs of small businesses. Businesses can open accounts with no minimum balance, paperwork, and long-term commitments to access the platform’s banking services for a flat monthly fee of $10, which includes advanced payment options, budgeting tools, free deposits and withdrawals, and a business debit card. can be opened. NorthOne includes an innovative budgeting feature called “Envelopes” that allows business owners to allocate funds using custom rules to specifically account for upcoming expenses such as rent, taxes, and salaries. increase. The platform integrates with leading fintech service providers such as Paypal, Stripe, Gusto, Square, Cash App, QuickBooks and Venmo, allowing businesses to seamlessly transfer data within their existing technology and payment stacks. I can do it. The company plans to expand into working capital and lending solutions to grow its customer base of over 320,000.

alley watch Catch up with the co-founder and CEO of NorthOne Eitan Bensusan Learn more about the business, the company’s strategic plans, and the latest funding round, which brings the total amount raised to $90.3 million. And much more…

Who are your investors and how much did you raise?

Investors in the $67 million Series B round include: Battery Ventures, Don Griffith, Drew Brees, Ferst Capital Partners, FinTLV, Next Play Capital, Operator Stack, Redpoint Ventures, Tencent, When Tom Williams.

What products or services does NorthOne offer?

NorthOne is a digital banking app built for small business owners across America. NorthOne helps small business owners understand how money moves through their businesses and manage their future economy. Our business banking and financial management platform features powerful savings accounts with convenient payment options, custom integrations, automated budgeting tools, and more. We help small business owners focus on growing their business by removing the burden of financial management from their lives.

What inspired NorthOne to start?

Justin Adler I founded NorthOne in 2016 to meet the needs of small businesses in the United States that were underserved by traditional financial institutions. From the beginning, our mission has been to make the financial system more inclusive and realign the economy from the bottom up.

How is NorthOne different?

Unlike other fintech banks and challenger banks, NorthOne is dedicated to serving the small business community. This focus allows us to build products tailored to your specific needs. We deeply understand the challenges they face every day and are committed to building tools and capabilities that simplify their financial operations. As a result, the small businesses we serve are achieving better financial results.

What is NorthOne’s target market and size? From construction workers to barbers, machinists to restaurant owners, NorthOne was built for 33 million small businesses on Main Street across America.

what is your business model? Small business owners can access NorthOne for a low monthly fee. Think of it like the Netflix model for financial services.

How are you preparing for a potential economic slowdown?

In a recessionary environment, products like NorthOne are even more essential for small business owners. Even under normal circumstances, small businesses fail at a staggering rate, with nearly 50% of them closing within his first five years. NorthOne’s financial health and budgeting tools help small business customers succeed. His SMB failure rate using NorthOne is 75% lower than the national average, and 88% of customers report that their business’s financial health has improved since using our service.

What was the fundraising process like?

Funding is always difficult, especially in what is probably the worst fundraising environment since 2008. That said, we are pleased to see the strong support investors have shown for this funding round. They understand how important the problems NorthOne solves are and have been impressed with our ability to execute accurately and quickly in resolving them.

What was the biggest challenge you faced in raising capital?

We were sourcing at a time when the market was going through a major correction. We are delighted to see such strong support in this challenging environment.

What factors in your business are driving investors to write you checks?

I think NorthOne is made for business on the high street. This is a very large group that is underserved by many traditional banks. We built products that solve important problems for our customers. Customers pay us for our products instead of asking for them for free. Our ability to iterate furiously has given investors the confidence to execute on our plans regardless of the environment.

What milestones do you plan to achieve in the next six months?

We have a core product and a very strong product market fit, so now is the time to double down on our customers and what we offer beyond bank accounts to the rest of the small business back office across the country. It’s time to continue expanding the

What advice can you give to New York companies that haven’t injected fresh capital into their banks?

First, it’s okay to feel insecure because everyone faces the same insecurities. Second, and more importantly, you need to be acutely aware of how to make your business more sustainable. Hopefully, this doesn’t conflict with what investors in your industry are looking for in today’s environment. It takes the courage to read your business clearly, read investor sentiment, and make incredibly difficult decisions to get you going in the right direction.

Where do you see the company going now in the near future?

We will continue to offer more software and financial products to support your financial back-office needs. This is one of the most exciting moments in NorthOne history. We make incredibly cool stuff for our customers. I can’t wait to see them in the wild.

Where are your favorite outdoor dining restaurants in New York?

Henry Public – A very strong sandwich game.

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