How to Style an Upmarket Airbnb Property

Holiday lets have proven incredibly popular in the last few years and Airbnb has seen record growth. There are currently more than 660k listings in the US and many more around the world. If you are thinking of listing your property on Airbnb, it’s important to create an attractive listing. With so much competition on the site, the photos you upload could make or break your business. If you are hoping to market a luxury property, this is even more so.

Why Appearances Matter

Upmarket Airbnb properties need to appeal to discerning clients. These people will expect luxuries a regular client won’t look for. The quality of the fixtures and fittings needs to be exemplary. Anything that jars will spoil the appeal of the property and could lead to a client leaving a less than stellar review. And as we all know, reviews matter in the online world since people usually scrutinize reviews closely before making a booking.


An upmarket property will need upmarket furniture. Instead of shopping in your local Ikea, look for top-quality pieces that match the style of the property. Brands such as Ralph Lauren Home and Boca Do Lobo sell beautiful pieces made by master artisans. A few well-chosen pieces will ensure your property achieves the right level of prestige and will appeal to high-net-worth individuals.

One other advantage of purchasing quality furniture is that it will be more resistant to general wear and tear. In addition, it is a tax-deductible expense you can use to reduce your tax bill at year-end.


The décor needs to suit the property. Choose a theme when styling your condo, apartment, or house. If it’s a beach-front property, consider cool nautical tones, such as pale teal, blue-gray, and white. For a penthouse apartment in a vibrant city location, darker jewel colors such as emerald green and sapphire blue could work well as feature walls. Consider purchasing some designer wallpaper for key rooms such as the living room and master bedroom. A feature wall hung withan attractive design will ensure the property stands out.If your decorating skills are not up to scratch, hire professionals to paint and hang wallpaper.

Focus on fixtures and fittings in the kitchen and bathrooms. Guests will expect all mod-cons and high-end appliances. Shop for Miele washing machines, Bertazzoni cooking appliances, and Viking dishwashers. In the bathroom, anything from Kohler, to Hansgrohe, GRAFF, AXOR, and Jaquar will be suitable for a high-end installation.


The right accessories used judiciously will add personality to the property, which is essential when you are staging the rooms for photos. You don’t need to go overboard – some original artwork hung on walls, a few attractive ornaments, and a designer diffuser or some Diptyque Candles in the bedroom will add a sense of luxury and timeless style. For more stylish designer accessories, including other products from Diptyque, visit SSENSE.

It is worth spending extra high-end fixtures and fittings if you want to attract the right clients to your luxury Airbnb property. Anything less won’t hit the mark in the right way.

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