hot dog!Oscar Mayer launches Frank Mobil (formerly Wien Mobil)

After more than 80 years, the Oscar Mayer Winnermobile has a new name: Frankmobile.

Oscar Mayer, a subsidiary of Kraft Heinz, has renamed its Hot Dog Hot Rod to promote a new recipe for all-beef franks. The company claims that the new flavor retains the flavor of the beef but has a more balanced profile.

Visually the vehicles are identical, with decals declaring this long car “All Beef Beef Frank Frankmobile”.

The sounds emanating from the six vehicles are now frank whistles, and the drivers have gone from hot doggers to frankfurters. A customer named Frank receives a coupon for Oscar His Mayer His Beef His Frank’s package.

“This summer, it’s time to highlight another fan favorite, our delicious 100% Beef Flank,” said Stephanie Vance, Associate Brand Manager at Oscar Mayer, in the Kraft Heinz announcement. He said.