Experts predict more online holiday sales, spread deals instead of typical Black Friday

November 23 – Like most of the year, Black Friday shopping is less traditional, retailers expect more online sales, and public health officials advise shoppers to stay home.

In the days and weeks leading up to America’s largest shopping day, COVID-19 cases surged to a new record. Due to the surge, some state and local leaders have ordered new blockades to limit the indoor capacity of non-essential companies.

The general consensus among public health authorities is that the best way to prevent the spread of the virus is to stay away from the masses, 6 feet away from non-family members, and wear face covers in public. House.

A list of guidelines for low-risk holiday activities recommended by the Centers for Disease Control and Prevention

Americans shop “online, not directly” on Black Friday and next Monday. List shopping in “crowded” stores just before, before, after, or immediately after Thanksgiving as “high risk” activities.

With over $ 730.2 billion in sales nationwide between November 1st and December 31st last year, US retailers rely heavily on holiday shopping each year. These dollars are even more important this year, when the economy as a whole is struggling with the weight of pandemic unemployment and business closures.

The annual ShopperTrack report, which forecasts the busiest shopping days each year, said in October that it forecasts holiday sales in 2020 to drop 22% to 25% compared to 2019.

However, the report also predicted that more Americans would expand their shopping this year instead of going to stores on business weekends and business days such as Black Friday.

According to the National Retail Federation, the world’s largest retail trade association, 42% of shoppers started more than usual holiday shopping earlier this year. According to the group, retail sales in October this year were up 10.6% year-on-year, indicating a desire to shop early.

However, according to a survey by the NRF and Prosper Insights & Analytics, only 26% of holiday shoppers said they had finished shopping by November 9.

Also, retailers recognizing the need to reduce the size of the crowd for post-Thanksgiving shopping have adjusted Black Friday trading to last for weeks.

“Consumers welcomed the longer shopping season, where many retailers chose to offer deals before traditional Thanksgiving and Black Friday doorbusters,” said Phil, Prosper Executive Vice President of Strategy. List said. “These additional services will lead to more options for holiday shoppers in the long run.”

“The steady growth in retail sales is good news against these unusual economic conditions and the rise in viral cases in recent weeks,” said Jack Kleingents, chief economist at NRF.

“Early holiday shopping seems to have helped boost sales in October. The increase in COVID-19 cases continues to weigh on consumer perceptions, sentiment and spending, shrinking if we can’t stop this latest wave. Nonetheless, the retailer’s holiday shopping list is ready to be safely filled, and the October results suggest that it’s been very good so far. ”

Many major retailers have been spreading Black Friday trading for weeks this year. Wal-Mart launches “Black Friday Deal for Days” on November 4, Target launches “Black Friday Now” deal in the first week of November, Best Buy offers deal as early as November 5 It was started.

The Better Business Bureau expects more online holiday shopping this year to increase e-commerce sales by 35% over last year.

“I think online shopping has gone through the roof and online shopping has gone through the roof throughout 2020,” Jason Blankenship, vice president of development at BBB, told WGXA-TV in Macon, Georgia.

“Virtually everything has skyrocketed. I know UPS is preparing for the biggest Christmas delivery ever. Everything shows this year’s astronomical online shopping.”

Black Friday and Saturday for small businesses can be even more important for small businesses.

Payroll services company CBIZ said small businesses are being imbalanced by the pandemic, with more than 43% reporting serious or serious consequences. Many have seen a “significant” decline in sales.

Nearly 100,000 US companies have been completely shut down since the pandemic began, according to Yelp’s Local Economic Impact Report in September.

“What I want to encourage people to do is [shop] Saturday after Black Friday. “

“We know that people with many big big box locations and huge web presences will be able to get those deals throughout November. Don’t forget our small business … small business Saturday. Those people feel it so much. More than anyone else. ”

Experts predict more online holiday sales, spread deals instead of typical Black Friday

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