Emerald Jewelery Announces AI-Compatible Mobile Application Platform

Coimbatore (Tamil Nadu) [India], November 26 (ANI / BusinessWire India): IBM and one of India’s largest jewelery makers, Emerald Jewel Industry India Limited (Emerald Jewelery), today is the first artificial intelligence (AI) “Tej” mobile Announced the app. ) Activated a mobile application platform to enhance the B2B business of Indian emerald jewelery.

The app connects emerald jewelery with about 200 dealers, quickly searching an ever-growing catalog of over 500,000 jewelery designs and making it easy to navigate complex ordering processes.

As part of a multi-year effort, Emerald Jewelery chose IBM iX, the business design arm of IBM Services, to design, build, and deploy Tej running on iOS and Android operating systems. Leveraging IBM Garage Methodology and IBM Research Labs India, a team of IBM technology and mobile design experts have developed VisualBrowse and VisualSearch APIs hosted on IBM Public Cloud and protected by IBM Security MaaS360 and Watson Unified Endpoint Management (UEM). .. platform.

In collaboration with IBM, Emerald Jewelery was able to use the Zero Touch Engagement model to redesign the dealer’s purchasing process, from jewelry design selection to ordering. The Tej App is integrated with VisualBrowse and VisualSearch in IBM Research Labs, which was developed for enhanced cognitive search capabilities. IBM India Research Labs has developed a vision API that makes it easier for emerald jewelery dealers to find specific design elements.

“Our business model is B2B sales for wholesalers, dealers and large retail chains. Designed by an in-house design team of 170 manual and computer-assisted designers based in Bombay, Delhi, Corcata and Coin Batore. We have built a bank of over 500,000 designs. We introduce over 2000 new designs across categories every month. This is one of our greatest strengths and we introduce it to our customers in India. The range of jewelry retail design needs to be expanded. ”K Srinivasan, Managing Director, Emerald Jewel Industry India Limited.

“Tej seamlessly introduces our designs and allows customers across the country to order the latest trends in jewelry design with the click of a button. We also share what we can contact with the Tej mobile app. It’s nice to be able to do it. Despite the restrictions set by the blockade of COVID-19, our dealers, “he added.

Emerald Jewelery aims to be the world’s largest jewelery maker. The company plans to introduce hundreds of new dealers over the next year as it can now extend its resource requirements on demand using IBM Cloud.

Tej also allows authorized dealers to start trading with emerald jewelery using their smart tablets. This BYOD (Bring Your Own Device) model leverages IBM Security MaaS360 UEM software to securely deploy the Tej mobile app on any device, whether it’s a smartphone or tablet. Before using UEM, the dealer had to issue a preloaded tablet, which took time to update inventory and design.

“We are proud to partner with Emerald Jewel Industry India Limited, one of India’s largest jewelery manufacturers. As a strategic transformation partner, we can meet the difficult and complex requirements of the B2B ordering system. Each order has multiple jewelery configurations. Different carat, size, and weight designs are complex CPQs built for emerald jewelry on a hybrid mobile app architecture hosted in the IBM Cloud. It was a (Configure Price and Quote) system, “said Sandip Patel, Managing Director of IBM India / South Asia. ..

“We also developed a consumables API on the ERP platform and integrated it with the” Tej “app so that the customer’s ordering process is directly integrated into the ERP system. The “Tej” mobile app is truly “born in the cloud.” “A solution developed and hosted on IBM Cloud,” reiterated Sandip Patel, Managing Director of IBM India / South Asia.

Tej’s first success was encouraging. The IBM iX team effectively collaborated with the emerald jewelery team using the IBM garage methodology to quickly track the deployment of the Tej mobile app in April 2020 following the COVID-19 pandemic. .. In addition, the support system operated by IBM and the Emerald Jewelery team has the benefit of reducing customer and sales team response times to queries and other support requests.

This story is provided by Business Wire India. ANI is not responsible for the content of this article (ANI / BusinessWire India)

Emerald Jewelery Announces AI-Compatible Mobile Application Platform

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