JUWON PARKAP communication
Seoul, South Korea (AP) — The freshest face of Korean influencers is no longer a regular 20s celebrity. Instead, entertainment and social media are focused on the new generation, the elderly.
Older women were once invisible in Korean entertainment, as the industry adhered to the strictly conservative traditional women’s role and cast them only as devoted mothers.
However, older women are central to recent advertising and entertainment series.
The pioneer of this trend is Oscar winner Yun Yu-jung, a 74-year-old “Minari” actor who promotes Oriental beer and zigzag shopping apps in two recent advertising campaigns.
beer video He emphasizes the novelty of a spokesman who says, “The world has become much better when someone like me appears in a beer ad.” Having a Cass beer, Yong says he hints at a beer that makes friends by being real and helps people get rid of social awkwardness.
South Korean producer Kim Se-hee said Yong’s Oscar award earlier this year influenced his entertainment series, Wasap K-Grandma. Korean “harmony” or grandmother and English word “millennial”.
Elderly women are newcomers to Korean influencers | Entertainment
Source link Elderly women are newcomers to Korean influencers | Entertainment