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E-cigarette maker Juul pays North Carolina $ 40 million to change business practices, state attorney general says

Raleigh, North Carolina-North Carolina Attorney General Josh Stein announced on Monday that he would reach a settlement with e-cigarette maker Jur, pay $ 40 million, and demand “significant changes” to the way he operates in the state. did.
North Carolina is the first state in the country to hold Juul accountable for its role in boosting teenage use and e-cigarette addiction, Stein’s office said in a statement.

“For years, Juul has been targeting young people, including teens, with highly addictive e-cigarettes,” Stein said. “It sparked and fueled the epidemic flames that raged among our children-what you can see at any high school in North Carolina.”

Stein began investigating Juul in 2018 and sued the company in 2019, where e-cigarette makers design, market and sell e-cigarettes to attract young people, and the efficacy and dangers of nicotine in their products. Claimed to be misrepresenting.

Related: Wake County Public School System is considering suing Juul

“This victory will greatly help keep Juul products out of the hands of children, keep chemical vapors out of the lungs, and prevent nicotine from becoming addicted or addicted,” Stein said. Said. “I’m incredibly proud of my team for their hard work on behalf of the North Carolina family. We’re not done yet. A teenage e-cigarette born of JUUL’s greed. We need to turn the tide into a vape epidemic. As your lawyer president, we will continue to fight to keep the next generation of young people crazy about nicotine. “

As part of the deal, Stein said Juul has made some commitments.

  • There is no marketing that appeals to people under the age of 21.
  • We do not use most social media ads, influencer ads, outdoor ads near schools, sponsors of sporting events or concerts.
  • There is no claim to compare the health effects of using JUUL with the health effects of using flammable tobacco in marketing materials.
  • There is no online sales to people whose age has not been verified by an independent verification system, ensuring that third-party sales partners do the same.
  • There is no retail sale to anyone who has not confirmed their age using a barcode scanner.
  • Make sure the product is sold behind the counter so that shoppers cannot access them without the help of a clerk.
  • Maintaining the North Carolina Retailer Compliance Secret Shopper Program ensures that these measures are implemented and blame retailers for failure.
  • There are no new flavors or nicotine content levels without FDA permission.

Read more: According to a survey, text messaging programs helped 76% stop vaping

“This reconciliation is consistent with our ongoing efforts to reset our relationship with our stakeholders to continue to combat the use of minors and promote opportunities for harm reduction for adult smokers. A spokeswoman for the company told ABC11. “Importantly, we look forward to working with the Attorney General and other manufacturers to develop potential industry-wide marketing practices based on science and evidence … We aim to continue to earn credibility through our actions. For the past two years, for example, prior to FDA guidance, we have stopped the distribution of non-cigarette and non-menthol flavored products and stopped advertising for all mass market products. This reconciliation is another step in that direction. “

Juul will pay the state $ 40 million over the next six years.

“The company also agreed to work with other members of the industry, along with the Attorney General’s office, other regulators and experts in the development of industry standards, to keep young people from catching up with the product.” The first assistant, Swainwood, said. Prosecutor General.

The money will be used for programs that help people quit e-cigarettes, prevent e-cigarette addiction, and study e-cigarettes, Stein said.

“We support the Attorney General’s desire to deploy funding to generate appropriate science to support North Carolina’s public health intervention to reduce minor use,” said Juul. The person in charge said.

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E-cigarette maker Juul pays North Carolina $ 40 million to change business practices, state attorney general says

Source link E-cigarette maker Juul pays North Carolina $ 40 million to change business practices, state attorney general says

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