Cure Hydration Raises Another $5.6 Million To Solidify Position As Fastest Growing Natural Hydration Brand – AlleyWatch

The human body is made up of 80% water, and every organ, cell, and tissue found in the body depends on water to function properly. However, 75% of Americans suffer from dehydration. Electrolytes are fortified charged minerals essential for controlling fluid balance (avoiding dehydration), regulating blood pressure, promoting healthy cell function, and avoiding heat stroke. cure hydration An organic, plant-based, gluten-free hydrating powder mix that has four times the electrolytes of popular sports drinks without the added sugar. The company uses natural organic coconut water as a base. Offering a wide range of flavors to suit every taste, including Lemon, Lemonade, Peach, Strawberry, Lime and Berry Pomegranate, hydration mixes are available for purchase directly from the website in both a la carte and subscription options. Cure is also available at 15,000 locations nationwide at popular retailers including Albertson’s, Kroger, Stop and Shop, CVS and Walgreens. Since its launch, the company has grown 230% annually and was recently named the fastest growing natural hydration brand by SPINS, a data-driven consumer insights provider focused on wellness. was

alley watch We spoke with the founder and CEO of Cure Hydration Lauren Picasso To learn more about the business, the company’s strategic plans, and the latest funding round, see the company’s total funding of $8.2 million.

Who are your investors and how much did you raise?

Raised $5.6 million in Series A funding.led the round Reller Hippo There is additional participation from new and existing investors including Valedor Partners, Simple Food Ventures, Great Oaks Venture Capital, Joyance Partners, Silas Capital, Kim Clijsters and others.

What products or services does Cure Hydration offer?

Cure is an electrolyte drink mix made with organic coconut water, pink Himalayan salt and no sugar.

What inspired you to start Cure Hydration?

As an endurance athlete, I have always struggled with dehydration. No matter how much water I drank, it wasn’t enough to replenish the electrolytes I had lost during long hours of exercise.

What is the difference from Cure Hydration?

Cure is based on a World Health Organization Oral Rehydration Solution proven formula to hydrate as effectively as an IV, but unlike other ORS products, it is non-GMO and sustainable. with plant-based ingredients that are sourced with no additives. sugar.

What is Cure Hydration’s target market and size?

Our clean ingredients resonate most with active customers who exercise frequently, read nutrition labels, what they put in their bodies, or who monitor their health.

what is your business model?

Cure sells directly to consumers through its website and wholesale partners such as CVS, Walgreens and Sprouts.

How are you preparing for a potential economic slowdown?

We are focused on driving profitable and sustainable growth.

What was the fundraising process like?

We are fortunate to have investors at the cap table who want to continue investing in Cure and drive growth. The round was led by Lerer Hippeau, who led the seed round, with participation from all other existing institutional investors. We also secured new strategic investors such as Valedor Partners, Simple Food Ventures and Joyance.

What was the biggest challenge you faced in raising capital?

2022 was a difficult year for fundraising. Global venture funding is down 35% compared to he 2021. Despite a particularly challenging macro environment, we were able to raise capital from our existing investor base and acquire new partners who were ambitious for our creative and effective mission. Wholesome products that provide the ultimate foundation of health and well-being.

What factors in your business are driving investors to write you checks?

Cure is the cleanest hydration product on the market and has grown rapidly compared to its competitors, allowing it to win over unique customers. and expanded to 15,000 stores nationwide.

What milestones do you plan to achieve in the next six months?

In the next six months, we will be expanding to new retailers such as Albertsons and Kroger and hiring new team members, including CMO Laura Kendrick.

What advice can you give to New York companies that haven’t injected fresh capital into their banks?

To ensure business scalability, it is important to focus on product/market fit and business fundamentals.

Where do you see the company going now in the near future?

We will not only enter new product categories, but also rapidly expand our distribution.

What is your favorite restaurant in the city?

Bernie is in Greenpoint.

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