As creative director of Balenciaga since 2015, Demna Gvasalia He often wears a black cloth full-face mask, especially when taking pictures.
Now the backlash is getting bigger Two Controversial Balenciaga Campaignsas he is known, Demna may need a mask to hide from more and more people in the fashion industry who say they are not truly responsible for the debacle. apology From Brand Monday.
One of the now infamous ads that has set the Internet on fire features a sad-eyed toddler holding a teddy bear handbag decorated with what appears to be bondage gear. In another photo, next to a $3,000 Balenciaga x Adidas hourglass purse is a stack of documents, including a Supreme Court document asking whether laws banning the promotion of child pornography restrict the First Amendment to the U.S. Constitution. A row of mountains.
The Business of Fashion canceled a global award that was due to be presented to Demna at its website’s annual gala on Thursday, calling Balenciaga’s image “completely inconsistent with our values.” explained.
Kim Kardashian is a brand ambassador for Balenciaga. Wearing one of the designer’s famous face masks to the 2021 Met Galashe was cornered made a statement: “As a mother of four children, I am disturbed by the disturbing imagery,” she said, adding that she was “re-evaluating.” [her] relationship with the brand. ”
But one big question remains. Given the layers of people involved in fashion campaigns, how could this be in bad taste?
Olga Liriano(The teddy bear ad was shot by Gabriele Galimberti, who said the theme was “punk”.) It is said that it was done.)
“Oh, please,” said Liliano. “Demna never publishes a single image that he has not approved. Demna is not only his creative director, he drives all the images behind the campaign. It is ridiculous”
Still, last week Balenciaga filed a $25 million lawsuit against ad campaign producer North Six. Including Child Pornography Court Decisions.
spokesperson for North Six, Balenciaga, who was hired to curate Balenciaga’s 2023 Garde Robe campaign featuring models like Nicole Kidman, Isabelle Huppert and Bella Hadid, made it seem as if the fashion brand was unaware of the campaign. He told the Post that filing a lawsuit would be silly.
“We’re not talking about Joe Schmoe’s tractor company in Brooklyn,” a source familiar with the situation told The Post. They’re playing (North Six) for fools, throwing subpoenas their way, hoping people will believe the top Balenciaga didn’t know what was going on. The threat of lawsuits looks like a theatrical stunt to distract from what really happened.”
Even if it’s a stunt, it won’t shock veteran fashion insiders who say creative directors like Demna have long escaped dabbling in shock and trash culture.
The Paris-based fashion insider, who has worked in the industry for 35 years, said, “He’s grown too big for his britches, as many do.” [creative directors] They think they can walk on water and do nothing wrong. No one boos them. they are too scared Now this man is dragging home. He was one of the most elegant bags in the business, but now Balenciaga is giving away leather trash bags.
“What happened to this house is scandalous to me.”
A North Six rep pointed out that Balenciaga only provided a subpoena to the company, rather than an actual lawsuit, and in doing so effectively defamed its name.
“North Six have a great reputation and have worked with Balenciaga in the past. The North Six weren’t there when they did it, they commissioned a set designer [Nicholas San Jardins] For that—but this isn’t about throwing the set designer under the bus either.
But other insiders say Demna and his team are so isolated from the realities of the outside world that they believe they can escape by using outsourced companies as scapegoats. maybe.
“These houses are run by conglomerates and men and women in suits,” Liriano said. Stand on your toes. And Demna’s Balenciaga have had some very successful seasons in recent years. No one binds anyone. ”
Since Spanish designer Cristóbal Balenciaga founded the couturier in 1919, much has changed for the great Parisian fashion house.
The rise of so-called fashion “geniuses” like Demna, 41, has been made possible by the fashion press, industry insiders told The Post, fueling the “Zoolander” bubble inhabited by top designers and their teams. The New York Times ran joking articles with headlines such as “Balenciaga triumphant return of her couture,” “Fashion goes where it’s never been before,” and “Year of Balenciaga,” citing its “great man.” series.
“He uses fashion to communicate with the world,” said Nicole Kidman earlier this year, comparing Demna to filmmaker Stanley Kubrick. “Stanley always told me, ‘Don’t put me on a pedestal.’ Allow me to have bad thoughts and make mistakes, or we’re done.”
The fashion world worships individuality, which sometimes gives photographers creative control that no one questions. Terry Richardson For decades it has been possible to avoid questionable starting behavior.
Whether it’s Calvin Klein’s underaged Brooke Shields, Wai Fish’s Kate Moss walking the runway, or models pretending to be in drugs for Sisley, fashion loves to push the boundaries of taste.
“People in this industry often want to push the envelope and be cool and edgy. But they don’t think things through and nobody says no.” Lorin Colethe veteran makeup artist and former Paris-based model told The Post.
According to insiders, those working under anointed stars like Demna are afraid to criticize anything because they could lose their status or be blackballed.
Cole, who has worked in front of and behind the cameras of some of Europe’s and America’s biggest photographers and fashion houses, believes that the average fashion industry employee has seen bondage-themed teddy bears and the use of child pornography documents in advertisements. A message that appears to have been sent by
“I’m not going to say anything to rock the boat when you’re doing that kind of top-of-the-line job because you’re going to lose your job,” Cole said.
Balenciaga seems to have dabbled in social media and headlines, Monday afternoon Instagram post.
“We strongly condemn child abuse. It was never our intention to include it in the story,” the luxury company wrote in a statement.
The brand withdrew the ad and now denounces the campaign, writing:
“This was the wrong choice by Balenciaga, combined with the failure to evaluate and verify the images,” the fashion label added.
Elsewhere in its apology, the company addressed the inclusion of Supreme Court documents.
“A second separate campaign in the spring of 2023 will aim to recreate the business office environment and will include photographs of the pages behind the 2008 Supreme Court ruling in the 2008 United States v. Williams case. but this is illegal and unprotected. Freedom of speech promotes child pornography,” writes Balenciaga. “All items included in this shoot were provided by a third party who confirmed in writing that these props were fake office documents.”
They added: [real legal] The document probably originated from the filming of a TV drama. ”
All excuses aside, some insiders believe the fashion competition needs to be seen as provocative and constantly spawning new art forms.
“They want to do something that has never been done before,” says Cole. “But almost all have done before. ”
https://nypost.com/2022/11/29/balenciaga-designer-demna-gvasalia-way-too-big-for-his-britches-insider/ Controversial Balenciaga designer Demna Gvasalia is ‘dragging homes’: insider