Constellation Raises $15M to Help Brands in Highly Regulated Industries Build Fully Compliant Ad Creatives at Scale – AlleyWatch

The emergence of the digital advertising ecosystem has created limitless possibilities for businesses to get their message across to the right consumers at the right time. But this ever-expanding market is not without its challenges. Creative production teams should be aware that their assets follow all compliance protocols. This is especially true in highly regulated industries such as the automotive and pharmaceutical sectors. sign is an enterprise marketing technology platform that enables brands to seamlessly create scalable digital campaigns using machine learning, while remaining compliant with all industry-specific and common regulations. Creative development has traditionally been bogged down by regulatory and compliance hurdles at each stage, hindering creativity and timeliness. The platform enables brands to rapidly generate hundreds of customizable and targeted ad creatives while adhering to all relevant laws, regulations and standards as well as maintaining all brand guidelines. increase. While Constellation has focused on the automotive industry with customers such as Volkswagen and Jaguar Land Rover, it also serves the needs of highly regulated industries such as Biohaven Pharmaceuticals, Alnylam Pharmaceuticals and the pharmaceutical industry working with Sanofi. is expanding to

alley watch Catch up with the co-founder and CEO of Constellation Diana Lee To learn more about the business, the company’s strategic plans, recent funding rounds and more…

Who are your investors and how much did you raise?

funded by New Light Partnerswe received a $15 million equity investment to support our rapid growth and expansion into new industries.

What products or services does Constellation offer?

Constellation is the world’s only SaaS enterprise with creative marketing technology designed for highly regulated industries. Our end-to-end compliance solution features a built-in verticalized engine for dynamic content development. Our clients include Fortune 500 companies in automotive, pharmaceutical and banking.

What inspired Constellation to start?

We were working with a Fortune 500 company struggling to produce creative content quickly and efficiently. It sometimes took him over a month for the regulatory team to approve a creative unit, requiring him to use machine learning to quickly and efficiently generate permutations of the original content. Integrate the complexities of creative development and compliance for highly regulated industries.

How are the constellations different?

No agency is mediated. Many CMOs bring their services in-house, and clients stay in-house for cost, speed, and better control. Unlike traditional advertising companies, Constellation can create hyper-personalized creatives at scale while remaining compliant. Businesses can create creatives seamlessly and quickly through our proprietary platform. All these regulatory and compliance teams are part of that process.

Manual creative approval processes are a thing of the past, and new ways to generate and deploy creatives must incorporate machine learning.

What is Constellation’s target market and size?

It targets highly regulated industries such as pharmaceuticals, automotive, insurance, financial services and spirits. Globally, it is estimated that more than $5 billion will be spent on digital advertising in pharma, automotive and financial technology in 2024, and close to $500 billion will be spent on him across all industries in 2024. I’m here.

what is your business model?

Constellation is the world’s only SaaS enterprise technology with creative marketing technology designed for highly regulated industries. Our end-to-end compliance solution features a built-in verticalized engine for dynamic content development.

Constellation’s platform allows marketers to create ads for a variety of platforms including meta, programmatic, P-MAX, and display. Features include automatic generation of hundreds of customizable ads based on customer demographics and geography. Reduce the burden of compliance.

How are you preparing for a potential economic slowdown?

Our clients demand economy and time-to-market efficiency. We are a subscription model that disrupts the billable agency time model. Compliant asset creation at a much lower cost than using traditional agencies. It also enables asset creation and regulatory approval in 10 times less time than the traditional agency model.

What was the fundraising process like?

It is a great honor to work with Newlight Partners. Newlight Partners Partner Adam Stulberger said: As Constellation’s first institutional partner, he is pleased to support the next stage of growth for the business as it continues to innovate and expand. “

What was the biggest challenge you faced in raising capital?

Finding good partners is always important in raising external capital and securing long-term cooperation. This will be a key focus for his Constellation in 2022 and we are thrilled to partner with the Newlight team. On the macro side, 2022 was a challenging environment for funding due to inflation fears, equity market volatility and general fears of a recessionary trend. These dynamics have discouraged US and global investors from making new investments. Despite this headwind, Newlight was able to cross the finish line in her December 2022.

Finding good partners is always important in raising external capital and securing long-term cooperation. This will be a key focus for his Constellation in 2022 and we are thrilled to partner with the Newlight team. On the macro side, 2022 was a challenging environment for funding due to inflation fears, equity market volatility and general fears of a recessionary trend. These dynamics have discouraged US and global investors from making new investments. Despite this headwind, Newlight was able to cross the finish line in her December 2022.

What factors in your business are driving investors to write you checks?

Constellation’s SaaS technology is the world’s only creative marketing technology for highly regulated industries. A highly compliant company does not use one automated platform for creating, reviewing, distributing, and reporting. Constellation is an end-to-end marketing solution like no other.

What milestones do you plan to achieve in the next six months?

With this funding, Constellation will continue to grow and verticalize its services. Constellation recently brought on former Pfizer executive Melissa Gunn and her former Takumi executive Derek Wiggins to help navigate exponential growth and expand into new sectors.

What advice can you give to New York companies that haven’t injected fresh capital into their banks?

The number one thing businesses have to do is save cash. Otherwise, we will not survive the recession. To weather the economic storm, we need to cut our resources.

Where do you see the company going now in the near future?

The company continues to expand into the life sciences and financial industries.

Where is the best location in the city to host an offsite team?

The perfect place to keep the team offsite is actually Woodbury Commons, an upscale outlet mall just hours away. Every year we rent a bus and drive the team to Woodbury Commons for a company-wide shopping trip. Not only is it a fun activity, it’s a great bonding experience for all teams.

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