Lifestyle

Betheny Frankel was a business woman before becoming a real housewife

This story was first published creator — A newsletter about the people who drive the creator economy.get it Send to inbox..

I recently talked to entrepreneur and star ex-Bethenny Frankel Real housewife in new york..Frankel left a real housewife 2019 After appearing in eight seasons, she has built up her business empire, which she said was her intention, even before she appeared on television.

“I chose to change the course of my career and focus more on business and philanthropy rather than the dramatic antiques of entertainment, entertainment and business,” Frankel said.

Frankel initially declined the opportunity to become a real housewife, but said he eventually accepted because he wanted to promote businesses such as cocktail mixes and shapewear.She was also the only cast member to negotiate a contract with Bravo Do not You will receive a cut in one of her business profits.

“At that time, I quickly realized the value of using television as a means of promoting what you were doing,” she said. “I was a pioneer doing that … and was one of the first to really monetize reality television in that way.”

Frankel has a new book called Business is personal: The truth about what it takes to be loyal to yourself and succeed She talked about her decision to quit reality TV, her various businesses, and what she sees about the future of the creator economy.

“Long before the reality show personality, I was already a brand, a successful cocktail brand, on the cover of Forbes magazine,” she said. “I have always taken my business and my path very seriously. It always came first. It came first before the brutal entertainment and drama.”

Betheny brand

Frankel has several products to sell to fans. With the exception of her skinny girl Margarita, most of her ideas about her products come from her desire to break into her new space and interesting people approaching her.

“It’s a combination of people approaching me and me who wants to do something in those spaces, but it’s usually a good partner to approach me,” she said. “And I thought,’OK, that’s a great idea.'”

New influencer

Frankel said the rise of TikTok stars like Charli D’Amelio and Addison Rae was primarily due to the transformation of retail space. The decline in physical stores and the growing popularity of direct-to-consumer retail and e-commerce channels have created opportunities for new and influential people, she said. And as it became more popular, it was possible to bypass traditional TV production companies and stream directly to fans.

“So now (influential people) Charli D’Amelio … they are direct consumers and they are making their own TV shows, it’s their own network,” she said. “‘This is my own reality show on my terms, I’m entertaining you.'”

Brand deal

Frankel has worked with various companies to promote products in the past, but nowadays brand transactions are rare. She wouldn’t work with the company unless she advertised a product that was really exciting, like Madison Reed’s hair dye.

“I’m not about Benjamin,” she said. “That is, I like Benjamin, but moving away from the millions of dollars on TV proved that money didn’t move me.”

Revenue stream

Since leaving Reality TV, she has made money from speaking engagement, investment including real estate, brand promotion and licensing business. She has no agents in Frankel and she makes many business decisions herself, but she sometimes consults with publishers and fiances who are also investors.

Frankel said he didn’t regret leaving the real housewife, but said he might come back to TV in a completely different way.

“I don’t regret walking away from the housewife. I have the opportunity to return if necessary. The door is open there,” she said. “I’m honored to have the time there. Thanks to Bravo for providing the platform and launch pad. I’ll never forget where I came from, but I don’t want to go back. I could be on TV again. Yes, but that’s the way I used to be on TV. ”


This interview was originally creator, Newsletter about the people who drive the creator economy..Get it in you Inbox before going online.

Betheny Frankel was a business woman before becoming a real housewife

Source link Betheny Frankel was a business woman before becoming a real housewife

Back to top button