Barnes & Noble concluded that a cyberattack on computer systems last month did not compromise customer data. Publishers are worried that sequelae can ruin the distribution of books during the critical holiday season.
In an exclusive interview, B & N CEO James Downt said he believed the data breach disclosed in mid-October was the result of a strange “ransomware” attack.
Cybersecurity experts told the company that the breach usually has all the signs of an attack from Russia, Ukraine and other Eastern European countries. It’s unclear where the attack came from, Mr. Don’t said.
“There was a cybersecurity attack, and when we detected it, we shut everything down,” Daunt told MediaInk. “We have decided to act with the utmost care and notify our customers.”
On the positive side, the bookstore’s boss said the company’s cybersecurity experts discovered that “customer data was zero.” They finally determined that hackers could access the B & N’s system over the network used by publishers known as Electronic Data Interchange (EDI).
On the downside, the survey disrupted the B & N system from late October to early November.
“We brought it [EDI] I wanted to know where the breach occurred, so I returned very slowly, “Daunt said. “Some back-end systems have been unavailable for 3-4 weeks.”
Daunt said B & N has successfully obtained shipments from publishers and can track how their books are sold. Still, he fears that the large-scale first print of Barack Obama’s memoir “Promised Land,” which set a daily sales record for Penguin Random House, could have been a problem. I admit that I am.
Dont said he was relieved when things went well. There was only one B & N store in Manhattan and there was no copy on the official launch date of November 14th.
“Actually, it was smoother than Michelle Obama’s deployment,” said Dont. And across the store, “shipping to customers was interrupted for half a day, and in some cases for a few days.”
Nevertheless, he admitted that the flow of information between the bookstore and the publisher was more cumbersome and took weeks to resolve. Some publishers (mostly small publishers) have been deprived of important data about how titles are actually sold and what to stock for the peak of the Christmas season. It states that it creates uncertainty.
“The time they are [B&N] Have enough books on hand for the Christmas season, “said a small publisher facing the rush to send books to B & N now that the computerized ordering system is up and running. The company said.
B & N data was “still confused” as of last week and seems to have eased only this week, executives from major publishers said.
“I think it’s worse for smaller publishers, who often don’t have an automated ordering system,” said an executive who spoke on condition of anonymity. “You may not realize that you’re out of stock,” B & N said of a slow-selling book.
B & N claims that this issue has been fixed and has had minimal business impact over the past month and will not affect future sales.
Prior to the cyberattack, the largest bookstore chain in the United States had revived in April and May at COVID-19 height, closing more than 400 of the more than 600 stores in the United States. The retail store did not reopen until June.
Newsstands in cafes and magazines are still far from sales, but book sales in retail stores are actually up a year ago, Don’t said. Online sales are double that of last year.
Overall, he says he expects book sales to increase in November. “This means that book sales over a year ago have increased for the sixth straight month,” says Daunt.
Barnes & Noble withstands hacking attacks unharmed before vacation
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