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Barack Obama’s memoirs set off for record sales

New York (AP)-Former President Barack Obama’s “Promised Land” will be the best-selling memoir of the president in modern history, with sales of about 890,000 copies in the United States and Canada in the first 24 hours.

Penguin Random House’s record first day sales include pre-orders, e-books, and audio.

“We are excited about the sale on the first day,” said David Drake, the publisher of Penguin Random House. “They reflect the widespread excitement that readers have for President Obama’s highly anticipated and extraordinarily written books.”

The only book by a former White House resident approaching the early pace of “The Promised Land” is a memoir by Obama’s wife, Michelle Obama. Worldwide since its release in 2018. “Becoming” is still in very high demand, so Crown, who reportedly published Obama and paid about $ 60 million for books, has not yet released a paperback.

As of noon on Wednesday, “A Promised Land” was number one on Amazon.com and Barnes & Noble.com. Barnes & Noble CEO James Daunt said the superstore chain hopes to easily sell over 50,000 copies on day one and reach 500,000 copies within 10 days.

“So far, it was Michelle Obama’s book and neck and neck,” he said.

By comparison, Bill Clinton’s “My Life” sold about 400,000 copies in North America on the first day, George W. Bush’s “decision point” sold about 220,000 copies, and each memoir now sells 3.5 million copies. From 4 million copies. The best-selling book to remember is JK Rowling’s seventh and final Harry Potter novel, Harry Potter and the Deathly Hallows, published in 2007 and sold over 8 million copies within 24 hours. It was.

Published Tuesday and priced at $ 45, Obama’s 768-page memoir was a very dangerous time for a book that was of great importance to authors, readers, and the publishing industry. It was announced just two weeks after the election day, if President Donald Trump defeated Democratic candidate Joe Biden, if the race was still suspicious, or not desired by suffering Obama fans. The shadow could be overshadowed. But Biden’s victory, his victory could renew interest in the days when he was Obama’s credible and popular Vice President.

Obama himself admits that the first of the two planned volumes was not intended to arrive in the immediate vicinity of the presidential election or to take nearly four years after leaving the White House- A few months longer than “my life” and two years longer than “decision point”. In an introduction to “The Promised Land” dated August 2020, Obama realized that he needed more words than expected to capture a given moment, so “books continue to grow in length and scope. I wrote. He also “did not completely anticipate, from the pandemic to the Black Lives Matters protest, to” the most annoying “country’s” democracy seems to be at stake. ” I was working under the circumstances.

Due to the pandemic, Obama will not participate in Michelle Obama’s all-star arena tour to “become”. But he has more about the attention of the memoirs by the former president, the special attention to Obama, who has an unusual height among politicians by writing his own book, and how he tells the story. Benefiting from attracting attention The story itself. Obama has already written two acclaimed million-seller works, “Dream from My Father” and “Boldness of Hope,” published in 2006. His new book covers some of the same period as his previous book while continuing his story with the first 21/2 ears of his presidency and the 2011 Navy Seal’s killing of Osama Bin Laden. Through.

Publisher Weekly praised the book as “shooting through with memorable wording,” but said other reviews were more qualified and overrepresented Obama’s thoughtful and impartial style. Jennifer Sarai of the New York Times writes that the “most daring thing” about the “Promised Land” is Obama’s “radiant portrait” on the cover. “In domestic policy and diplomacy, in the debate over culture and race, Obama divides the differences, sticks to compromises, and trusts the process as much as the principles,” said Carlos Rosada of The Washington Post. Stated.

“He turned out to be a reformist soul, not a” revolutionary soul, “and” a conservative temperament, if not a vision. ” Behind those dreams, boldness and all of its promises are a series of stubborn moderations, “Rosada writes.

Obama’s book is a highlight of the holiday season of publishing, and for some independent bookstores, it’s a potential difference between continuing and closing the business. While publication sales were surprisingly stable during the pandemic, Amazon.com has benefited a lot as readers increasingly turned to online purchases. The American Booksellers Association, an independent trade association, warns that hundreds of stores could go out of business if holiday sales run short.

Kris Kleindienst, co-owner of Left Bank Books in St. Louis, expects to sell about 1,000 copies by the end of the year, a number that makes a “big difference” in annual revenue, she wrote in an email. Sara McNally, owner of McNally Jackson Books in Manhattan, said she had sold about 600 copies in the first 24 hours. This pace exceeded only the last Harry Potter book.

“It’s not hard to be a bright place this year, which would have been out of business without federal help,” McNally said. “But Obama feels like a savior, as well as the customers who bought it from us.”

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Barack Obama’s memoirs set off for record sales

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