Backlash New York after 500 drones lit up New York City sky to celebrate Candy Crush

Was it a bird, was it an airplane, was it a UFO? No, it was free advertising and sky pollution – but it was also something not to be missed, and for some, it reminded us of the Candy Crush saga, a small obsession with cell phones.

On Thursday night, under clear skies, 500 illuminated drones flew in a synchronized show against the Manhattan skyline to mark the 10th anniversary of the hugely popular mobile phone game.

Display flew overland from neighboring New Jersey to avoid being violated. New York City airspace restrictions and laws banning drones within city limits.

According to the company’s chief marketing officer, Fernanda Romano, it’s the 10-minute light display that the company sweetly described as turning the Manhattan skyline into a “carnival of carnivals.” It was the “largest screen”. planet”.

However, some people kept their mouths shut, while others were against it. Local Democratic Senator Brad Hoyleman opposed the stunt, saying it was “outrageous” to “ruin” the city’s famous skyline “for private gain.” threatened, he said. told Gothamist.

Millions of migratory birds fly over cities each year, many of them crashing into illuminated buildings and can be disorientated by drones and other objects.

The company obtained a special permit to stage the exhibition.