When you’re in sales, you need to make sure all moving parts work together to make the sales process as seamless as possible. A CRM system like Salesforce acts as the orchestrator of this activity. However, the administrative process of entering data into CRMs can be tedious, time consuming, and a hindrance to direct sales efforts. Not only does this hinder sales reps, but it limits management’s visibility into the health of the sales process. caution is a sales assistant that uses natural language processing to understand spoken conversations and import that data directly into your CRM system with a single click. The platform also uses AI to generate follow-up emails adapted to real conversations between sellers and prospects. Any experienced salesperson will tell you that customer information has her 4 C’s: Up-to-Date, Accuracy, Consistency and Completeness. Attention’s seamless solution ensures that all four are addressed not only by salespeople and sales managers, but also by administrators. As an added benefit, the platform also helps train new hires with personal coaching features.
alley watch Catch up with the co-founder and CEO of Attention Anise Benacourt To learn more about the business, the company’s strategic plans, recent funding rounds and more…
Who are your investors and how much did you raise?
Eniac Ventures led the round. Other investors are: Frst, Liquid 2 Ventures, Ride Ventures, MGVand founder of Ramp, Truework, CBInsights, Pawp, and more.
It was a $3.1 million seed round.
What products or services does Attention offer?
Attention is a fully integrated, real-time sales voice assistant that provides real-time guidance, fills CRM fields with one click, automates follow-up emails with AI, and ultimately improves revenue and predictability. help improve
What inspired Attention to get started?
When attention all started Matthias Wickenberg And after years of competing on a recruiting platform for creative professionals, we finally decided to have coffee together. Even though we were rivals, we quickly realized that we were suffering from the same sales problem. So we put our heads together to create a solution. While Matthias worked on building the solution, I reached out to the sales people and gathered their feedback. I tried different versions, but in the end it all came together. And now, I’m excited to transform the landscape for sales teams everywhere.
How is attention different?
Attention is a game changer. We built the first AI assistant that not only uses NLU to fully understand conversations in real-time and provides real-time contextual guidance to sales, but also populates the CRM right in seconds. Automate every post-call step and turn your reps into supersellers. Every sales he leader has used or seen using this will be overwhelmed.
Managers can finally find the recipe for success and replicate it. Many companies claim to do this, but very few actually do it properly.
What is Attention’s target market and size?
Intended for sales teams. The annual market is over $100 billion in TAM.
what is your business model?
At this time, we charge the team per seat.
How are you preparing for a potential economic slowdown?
We handle cash carefully. We are very efficient and try not to repeat the mistakes we made in previous startups.
What was the fundraising process like?
Easy and not easy at the same time.
It’s a numbers game, time consuming, and a hindrance to building and distributing, as you have to meet with many VCs.
But when you meet the right people, those conversations seem more natural and easy.
When we met the Eniac team, Matthias and I fell in love with them and knew they were the ones we wanted to work with.
I would tell seed-stage founders to focus on raising money from seed-only funds and make sure the fund members like it.
What was the biggest challenge you faced in raising capital?
The biggest challenge was finding the right people who understood and agreed with our vision.
The most frustrating part was knowing when VCs would share our material with their competitors.
What factors in your business are driving investors to write you checks?
We have personally connected with VCs, which is very important.
Eniac Ventures also found Attention could be at the forefront of important AI and natural language trends. They believe that natural language understanding and generation will enable humans to interact with computing in a more natural way, thereby expanding the market for computing. Additionally, they believe his AI-generating tools will proliferate, and Attention can build a competitive advantage by customizing these models for specific use cases and training them on their own datasets. thinking about.
What milestones do you plan to achieve in the next six months?
Grow our team and customer base. And please continue to enjoy working with us.
What advice can you give to New York companies that haven’t injected fresh capital into their banks?
Work on what you’re passionate about. Think about this problem day and night. Talk to your customers and build your product. For that, you don’t need a lot of cash to get started. don’t think about anything else. Once you start to get traction, it becomes easier to raise.
Where do you see the company going now in the near future?
We want to fundamentally evolve the way sales teams operate.
Every sales leader using Attention wants to use Attention in the last decade. I want to make all customers smile.
With so many options for commuting in the city, how do you get to work each day?
we walk to the office. I am lucky to live 15 minutes from my office.
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https://www.alleywatch.com/2023/01/attention-ai-powered-sales-assistant-voice-platform-automated-input-anis-bennaceur/ Attention Raises $3.1M to Empower Sales Teams with AI-Powered Sales Assistant – AlleyWatch