On Tuesday, Apple announced a new iPhone slate with a new iPad model and an improved Apple Watch, in addition to a major camera upgrade.
The new iPhone, unveiled by CEO Tim Cook at a livestream event titled “California dreaming,” arrives in time for the high-selling holiday season and is priced at the same price as its predecessor.
Starting at $ 699, the new iPhone 13 has a more powerful camera and processor, but with a look that’s almost the same as its predecessor, except for a small “notch” at the top of the screen.
The iPhone 13 Pro and iPhone 13 Pro Max, on the other hand, will sell for $ 999 and $ 1,099, respectively. The phone looks almost unchanged, but it has a more powerful camera and processor. The company will also include a “Super Retina XDR display,” which is 25% brighter than its predecessor.
The most expensive iPhone Pro models also come with a terabyte of storage option. This is the most storage on the iPhone to date.
All new iPhones will be released on September 24th.
Both iPhone 13 and iPhone 13 Pro see serious camera upgrades, including a “cinematic mode” that acts as a kind of “portrait mode” for video. According to Apple, the feature was advertised by Apple in a video featuring Kathryn Bigelow, director of The Hurt Locker and Zero Dark Thirty, in a way that users mimic Hollywood-quality movies. You can focus on the photo.
The new “Photo Style” feature also allows users to change the tones, warmth, and other aspects of a photo in real time.
Dan Ives, managing director of Wedbush Securities, told The Post that Apple expects sales to skyrocket from fall to winter.
“I think this holiday season will be a huge success for growth,” said Ives, “stagnation of demand and enhanced battery technology, cameras, features and new chips.”
“They kept the price unchanged — there were some fears that they would have to raise the price,” Ives added.
The ongoing chip shortage has led to higher prices for high-tech products, hindering the production of smartphone makers, including Apple. Let the company postpone the release of the iPhone 12 Last year was about a month.
Still, Apple dispelled chip supply concerns when it announced the new A15 Bionic chip for the new iPhone model.
“Frankly, the competition is still catching up with our chips — not just last year, but two years ago,” said Kaiann Drance, iPhone marketing executive.
Ives predicts that new phone features and price changes will encourage many “fence-sitting customers” with older iPhones to upgrade, with 25% of current iPhone users calling more than three times. He added that he had not upgraded. Half a year.
Despite Ives’ bold forecasts, Apple shares fell slightly following Tuesday’s announcement, dropping more than 1.4% from $ 148.97 at the start of the event to $ 147.39 just before the market closed.
Apple also announced a new iPad slate on Tuesday. This includes a redesigned iPad mini and an upgraded version of the standard iPad with a larger screen. According to the company, both devices have improved cameras and faster processing power and will be available next week.
According to the company, the standard iPad will start at $ 329 and the iPad mini will start at $ 499 or more.
Called Series 7, Apple’s new watch boasts a 20% larger screen and a smoother, more rounded design than its predecessor. The company also said that watches are hard to break and resistant to dust.
The Series 7 will sell for $ 399 and will be available later this fall, the company said. Apple’s cheaper watch options, the Series 3 and SE, will sell for $ 199 and $ 279, respectively.
New software for watches from all Apple companies responds to injuries while riding a bicycle and offers an option to call an emergency SOS if a user detects a fall.
Apple also said its subscription-based exercise service, Apple Fitness Plus, is adding group workout classes. It can rob Peloton of business. A popular but confused spin bike company It’s bleeding money.
Apple unveiled a new product during a cleverly crafted broadcast called “California dreaming,” which lasted more than an hour.
Apple launched a new iPhone every September since 2013.However, in 2020 Release postponed until October Due to a recession in pandemic-related production.
Analysts haven’t expected a dramatic iPhone overhaul this year since then. Apple released its first 5G iPhone in 2020..
The announcement on Tuesday will come a few days after a federal judge ordered Apple to loosen payment rules and allow developers to direct users to non-Apple payment options. Apple’s revenue dollars at risk.
However, Fortnite maker Epic Games, which filed a proceeding that led to an order against Apple, will appeal the decision after the judge overseeing the case dismissed 9 out of 10.
The launch of the new iPhone also happens when Apple faces surveillance from privacy and civil liberty activists. Plan to scan your device for child pornography..
Apple unveiled a “child safety” feature in August, but in September Will delay and fix it after a backlash from criticsThe tool could be abused by oppressive governments to track and punish users of all types of content other than child pornography, including political content.
— Additional report by Will Feuer
Apple announces new iPhone with upgraded camera
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