Tech

Amazon’s Prime Day is earlier than usual this year. This is when and what to expect.

This year’s Prime Day is held on Mondays and Tuesdays, one month earlier than usual, so

Amazon

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Summer time when sales are sluggish. As Amazon events have grown, they have become more important to Amazon and its competitors, many of which now have their own trading dates.

Walmart Co., Ltd.

We are holding a “Deals for Days” event from Sunday to Wednesday.

the goal Corp.

“Deal Days” will be held from Sunday to Tuesday.

Best buy Co., Ltd.

We are also promoting sales of others.

Here’s what you need to know about Amazon Prime Day 2021 and its impact on retail stores as a whole:

Why is Prime Day happening earlier this year?

Amazon launched Prime Day in 2015 as a way to increase sales. The event appeared as a small summer version of Black Friday. This is an otherwise late online shopping kickstarter. It also provided a significant boost to Amazon’s quarterly revenue. Amazon’s US Prime Day sales are expected to grow 18% from the previous event to $ 7.3 billion, according to research firm eMarketer. Amazon hasn’t reported a total number of Prime Days, but retailers in October said third-party seller sales exceeded $ 3.5 billion at the 2020 event.

Amazon Chief Financial Officer Brian Orsavsky said in April that he had moved Prime Day early due to transportation restrictions due to Independence Day holidays. Orsavsky also said that the earlier the date, the easier it was for vendors and sales partners. Moving Prime Day to June will also boost the company’s second-quarter finances.Like many retailers, Amazon’s April-June quarter of this year saw year-over-year changes in sales. The beginning of last year’s pandemic, when Amazon sales surged Due to the high demand for online shopping.

Amazon has invested more in Prime Day as it has grown in popularity.


Photo:

Victor J. Blue / Bloomberg News

How big was Prime Day?

Analysts are closely following Prime Day because of its impact not only on Amazon, but on the retail sector as a whole. Amazon competitors such as Wal-Mart and Target have begun offering their own deals before and after Prime Day to attract shoppers who are already online at Amazon events. Including sales from other online retailers, Prime Day will generate approximately $ 12.18 billion in sales in the United States, an increase of 17% from the previous Prime Day, eMarketer predicts. As it became more popular, Amazon invested more in the event, hosted Prime Day concerts, and announced exclusive deals with celebrities such as singer Lady Gaga.

Amazon has become more competitive in recent years. As the company’s power grew and became more scrutinized, some smaller e-commerce players defended themselves as a non-Amazon option. For example, New York-based ShopIN.nyc pools and creates inventory for local businesses. Local version of services like Amazon, Advertises that goods are delivered faster than Amazon.Retailers such as

Express Co., Ltd.

On the other hand, J.Crew Group Inc. has recently announced Launched its own marketplace To involve more brand loyalty customers.

Amazon critics also frequently use Prime Day as an opportunity to complain. Treatment of the company for hourly warehouse workers.. Some employees are dissatisfied with the speed at which the package needs to be fulfilled and the rigorous system of tracking all movements in the warehouse, and are reluctant to deliver the package between Prime Day and holidays. The pressure is increasing. Some workers have previously held strikes during shopping events.

Are Prime Day deals worth it?

Retailers offer significant discounts across categories throughout Prime Day. Last year, online toy selling prices fell by an average of 7.8% during the event, while electronic device selling prices fell 7.1%.

Adobe

Digital economy index.

This year, Amazon is promoting up to 50% off its device line of best-selling products such as the Echo smart speaker. Other Amazon devices are listed with discounts of up to 30%, and some TVs and laptops are sold with discounts of 20% or more.

Customers can find discounts on items, but Black Friday and Cyber ​​Monday transactions still appear to dominate. Adobe reports that discounts across categories such as toys and appliances can be at least twice as steep during periods including Black Friday and Cyber ​​Monday.

How do customers need to navigate Prime Day?

Consumers have access to a variety of options when foraging online through sales events. Sufficient review sites rank deals, link to promotions, and browser extensions such as InvisibleHand compare prices across the web.

But shoppers also need to be careful. Amazon is still a fake review minefield.. Some items have thousands of fraudulent reviews. Some sellers influence their rankings by offering their customers refunds and other deals to give them a high rating. Social media sites often act as communication channels for transactions.

Amazon called on social media companies to help solve the problem on Wednesday, but said it was against that policy. Retailers said they stopped more than 200 million suspicious fake reviews in 2020 before customers saw them. In the first three months of this year, he reported to social media companies more than 1,000 groups that appear to be driving fake review deals.

How did Amazon’s impact affect other businesses?

Not all retailers offer prime-like deals, but many companies needed to emulate Amazon to stay competitive.Some small businesses that do not sell on Amazon I felt forced to deliver for a day or two To catch up with customer expectations set by major retailers.

Many companies Platforms such as Shopify for setting up e-commerce operations..

Shopify,

The service, which has grown tremendously over the past year, provides access to cloud-based third-party services such as payments and fulfillment, while allowing merchants to refine their brands and customer relationships more than large markets. Allows control. The service also allows businesses to list their products on the larger marketplaces offered by Amazon.

eBay Co., Ltd.

Other.

Write to Sebastian Elera Sebastian.Herrera@wsj.com

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Amazon’s Prime Day is earlier than usual this year. This is when and what to expect.

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