The fast-moving Amazon wants slow-growing chickens that animal rights groups say are more ethically raised, but can cost more to consumers.
The US poultry industry will increase production of chickens, which are said to have less health problems, in favor of a strong animal welfare organization backed by Amazon-owned Whole Foods Market.
The Global Animal Partnership released a list of 11 breeds of chickens that meet the certification criteria on Wednesday. The latest list is down from 27 varieties. According to GAP, leading companies such as Chipotle and Popeyes Louisiana Chicken have signed a “better chicken” initiative that they promised to adopt by 2026.
GAP is betting that meat consumers will be willing to pay higher costs for the products they say they grow. It ’s a more ethical way. — And other companies will eventually be in line with animal-friendly tendencies.
The organization did not provide an estimate of how much more such chickens would cost than traditionally produced, but the National Chicken Council has released slow-growing chickens (usually produced). (Although it takes 81 days compared to 48 days) is usually 3 days, which is several times more expensive than traditional products. Traditional fresh whole chicken costs about $ 1.53 per pound, based on current federal data.
The move to new options faces obstacles, including higher costs of supermarket food, which have been fueled by record levels of inflation in the United States.
According to the Ministry of Labor, prices for meat, chicken and fish have all risen by nearly 12% since October last year. The price of chicken alone has risen 15% since just before the COVID-19 pandemic began early last year.
Not just chicken Will be more expensive, But they are also more scarce. The market is plagued by a chicken shortage caused by a surge in demand for food in restaurants. Also, due to the COVID-19 outbreak of employees, the chicken supply was interrupted by the closure of several meat factories.
For slow-growing chickens, animal rights activists have inhumane practices such as confining livestock in cramped cages, killing them in the first few weeks of life, and injecting hormones and other chemicals to increase meat yields. Has long blamed the factory livestock industry.
The GAP certification process requires a third-party audit of the farm to ensure that livestock are raised without the use of antibiotics, additional hormones, or animal by-products.
However, most chicken producers available in supermarkets say they need more food and water to feed slow-growing birds, which makes the process exorbitant. Says. The list of breeds released by GAP on Wednesday accounts for less than 10 percent of the chickens currently available on the market.
GAP Executive Director Anne Malleau told Bloomberg that poultry producers need to significantly expand their slow-growing chicken business to meet consumer demand for welfare-certified foods.
“It’s an act of balancing what people want and what is available,” Mallow told Bloomberg. “The way this initiative succeeds is whether people start migrating as soon as possible.”
Amazon-backed groups want ethically raised chickens
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